MÅLTIDSVISION – A CREATIVE EXPERIENCE DESIGNER

STORYTELLING BY FOOD

Måltidsvision is an events company that combines competences within communication, food and art.​ We help companies design creative events through ‘storytelling by food’. Our unique concept gives the meal an opportunity to tell a story – for example about a brand, a new product, a country or a company’s values.

TREATS FOR ALL SENSES

We work with the whole dining experience and use the taste, the look and the context of food as means of communication. The setup and unusual presentations enhance the story in order to create interest, involvement and positive attitudes.

The flavours are naturally in the centre of the actual meal, but we also focus on what the guest sees, smells, feels, and hears. Often we add other cultural elements such as pictures, film and live performance to make the message even stronger.

DESIGNING EDIBLE BRAND EXPERIENCES

Food and drink are already natural features in most events. Why not let the coffee break, lunch or gala dinner highlight the main theme of the event as a complement to traditional forms of communication.

Food and dining experiences have a real impact on your emotions. ‘Storytelling by food’ is all about evoking the desired associations in the minds of your guests.

TIME FOR NETWORKING

Every meal or break is also a time to deepen the relations between the participants but also to a brand and its promise. It’s an opportunity to consciously show who you are and what you stand for. With a different approach, the meal will create a talking point and help in building relationships.

WE HELP YOU STAND OUT

We believe a successful event is all about two things. Firstly to create something out of the ordinary and surprise the guests with an outstanding new experience. Secondly, to touch their feelings in a positive way and create an impression that stays in the mind, long after the actual event.

UNIQUE NICHE IN EXPERIENCE DESIGN

Måltidsvision (Swedish for ‘food with a vision’) was founded in 2000 based on an idea to lift the attention from the plate and focus on the whole experience. The company is located outside of Lund in the south of Sweden, but we have worked across many national and international environments.

We will help you through the whole process; from designing the creative concept to planning and carrying out the actual event. It is possible to order everything from us or we will happily co-operate with your venue’s caterer.

For fifteen years we have helped companies such as Volvo, Skanska and BillerudKorsnäs as well as organisations like the Swedish Embassy, Export council and VisitSweden. In addition to conferences and other major events, we also provide teambuilding activities, lectures and consultancy in storytelling by food.

Please, don’t hesitate to contact us for more information.

Jenny Black (Project Manager), jenny@maltidsvision.se or +46 72 53 00 685

Björn Ylipää (Creative Director), bjorn@maltidsvision.se or +46 705 36 56 98

Lena Ylipää Abrahamsson (Food designer), lena@maltidsvision.se or +46 708 743 733